Why the "Academy" Model?

1. Membership vs. Enrollment

A "membership" implies that you are paying for the right to use a space. "Enrollment" implies you are joining a guided journey. By using school terms, we set the expectation from Day 1 that the student is here to learn their body, not just sweat in it. It moves the needle from "passive user" to "active participant."

2. Access vs. Curriculum

Traditional gyms sell access to equipment, hoping you don't show up so they can collect the "lazy tax." An Academy sells a curriculum.

• Our Shadow Phase is the 100-level prerequisite.

• Our Recruit, Jr, Varsity, and Varsity are the upper-division application.

• This structure justifies the Tuition—the student isn't paying for a squat rack; they are paying for the "recalibration" to their biological movement.

3. The "Semester" and the Audit

In a gym, people drift aimlessly. In an Academy, we have Semesters.

• Semesters create a "Start" and a "Finish" line.

• This allows us to perform high-fidelity Audits (Weeks 1, 4, 8, and 12) to prove the student is actually adapting and correcting.

4. Clinical Alignment (The LMN Factor)

Medical professionals are hesitant to recommend a "gym membership" out of concern of increased injury or reinjury. However, they are often willing to refer to a structured educational program for functional stability.

• It makes the Letter of Medical Necessity (LMN) feel natural—the doctor is referring the patient to a "Lab" for "Integrity," not a "box" for "cardio."